Agency Work
❋ VML
I participated in the VML Incubator Program, an 8-week program with weekly meetings, masterclasses, workshops, and an opportunity to create an ad campaign for a client in response to a brief provided to participating students.
Advertising Intern
Objective: Develop a final pitch presentation in collaboration with four peers, serving primarily as the team’s strategist. Our goal was to create an effective marketing solution for a real VML client seeking to better connect with Gen Z audiences.
Process: Conducted in‑depth audience and brand research, analyzed insights, and helped shape the strategic timeline and campaign direction. Collaborated closely with the team to refine messaging, creative concepts, and the overall pitch narrative.
Results: Successfully presented our campaign to VML’s client at their World Trade Center office, demonstrating our strategic thinking, creative problem‑solving, and ability to deliver a polished, agency‑level pitch.
❋ New York Giants
Student Research Intern
MCA 373 - New York Giants Marketing Research: In collaboration with the New York Giants, selected students will conduct marketing research and present their findings to executives at MetLife Stadium at the end of the semester.
Objective: Created a final pitch in response to the client brief, presenting our findings to directly impact future NYG processes.
Process: Conducted in-depth market research in relation to the client, NFL, and any other relevant information
Results:TBD (End of Fall Semester)
❋ Creative Artworks
Art Intern
Process: I presented the proposed mural concept to the clients and then coordinated a collaborative production process, working closely with a team of 20 artists to execute the large‑scale installation.
Results: As a young artist, the project provided meaningful professional growth, strengthening collaborative skills, building confidence in presenting creative concepts to clients, and gaining firsthand experience executing a large‑scale public artwork.
Objective: Harlem Heat aimed to create a mural for Trader Joe’s new 125th Street location that captures the energy, history, and cultural pride of Harlem. By highlighting iconic neighborhood landmarks and symbols, from the Apollo Theater to the intersection of Malcolm X Blvd. and Martin Luther King Jr. Blvd., the mural aimed to celebrate Harlem’s legacy.
